YONILICIOUS
Yonilicious needed a visual identity that could carry an intimate subject into public view with warmth and confidence. I designed the logo, website, online school, and sales funnels for the sexual wellness and education brand, establishing a visual language that reflects its feminist approach while making its products, courses and experiences feel welcoming.
Client
Yonilicious
Year
2019
The identity extended across student certificates, flyers, retreat promotions and materials for collaborations with other businesses. Each application needed to feel recognisably Yonilicious while accommodating different audiences, formats and partner brands. Occasionally however, I was subcontracted to design for adjacent businesses that wanted a similar but unique aesthetic. My work connected the website’s user experience and sales funnels with its wider promotional presence, giving the business a consistent voice from first introduction through to booking or purchase.